1. Marketing with Video Content
Every year, online video continues to grow, and in 2019, video content is expected to dominate the online market. According to some experts, up to 80% of all that we see online will be some type of video content. The authentic nature of video appeals to people of all ages, making them extremely meaningful to most social media users. By making your presence known on video, your company will have a unique advantage in 2019. Remember, people are visual learners by nature, and video goes beyond a picture. More businesses understand this, realizing the popularity and versatility of video marketing. This is an important trend that you cannot ignore in 2019.
2. Micro-influencer Marketing
Social media influencers have been a major marketing trend for a few years now. We see Instagram stars, Twitter influencers, and YouTube millionaires. These influencers have millions of followers – everything they post, vlog, or tweet is seen by more people than many TV ads. The power of social media influencers is pretty obvious to everyone. However, as social media influencers have grown, prices for their services have gotten out of control. In 2019, that will lead more businesses to look at other alternatives, including micro-influencer marketing.
As opposed to major influencers, these micro-influencers appear in every marketing niche. They have fewer than 10,000 followers, but their followers are genuinely interested in what they have to say. Also, they’re very engaged, as micro-influencers are often considered experts in their field.
The marketing potential is high with micro-influencers, and marketers should recognize this in 2019.
3. User-generated Content
User-generated content is any type of positive content that’s created by unpaid fans of your company that you can use to promote your products or services. It can come in the form of referrals, photos, and videos. This is an extremely useful way of getting your customers involved with your business strategy. This can lead to a better customer experience as well as creating more leads in your sales funnel.
Word-of-mouth referrals still play a major role in business, even in this technology-driven market. The public doesn’t always respond to simple marketing tactics in today’s world; they want a story behind the product/service. They want to see your product/service being used in real life situations. User-generated content will continue to grow in popularity. This is a serious marketing trend in 2019.
4. Timelines in Responses
The Internet and social media never sleep! As consumers continue to use, research, and talk about your business online, they can purchase your products or inquire about your services any given time of the day. In 2019 consumers will expect their questions or complaints to be answered fast, and won’t get surprised when you immediately comment with an answer to their questions. Unfortunately, it’s the world we live in today – people don’t want to wait. They want their problems solved and needs met, now.
As this trend becomes more significant it will create more work for you and your marketers, but the user experience will definitely be enhanced.
5. Marketing to Generation Z
Digital marketers are starting to target the new generations early. Believe it or not, Generation Z is starting to enter the workforce, and they have money to spend.
Remember, this generation was born with technology as a typical staple in their life. They don’t know life without it. This makes digital marketing all the more important to this group. They’re sophisticated in ways that marketers need to understand. Gen Z is extremely social and they prefer unique, personalized customer experiences. It’s a good idea to do some Gen Z market research along with your Millennials research.
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Remember, whether digital, print, or both, TriEnna Marketing is here to help you with all of your creative marketing needs.