New Decade, New Marketing Trends
It’s a new decade, and everyone’s searching for the trends that will have consumers saying that you’ve had 2020 vision when it comes to marketing. But are the same techniques still working to your business’s advantage? It’s worth it to look into the newest things that are drawing consumer attention because they aren’t all as they seem.
With technology constantly developing new and interesting ways to get your clientele involved, there are some amazing things you can do to make the experience more immersive. One of the easiest ways to take advantage of websites now is personalization. Everyone wants to feel special, like their needs and wants are being attended to. So even something as simple as being able to customize their accounts on your website, color palates, or even account avatars.
Video is Taking Over Social Media
Another way you can reach out is through video blogging, or vlogging. Popular websites like YouTube and TikTok reach out to their users through videos. Companies and influencers have millions of followers, and can reach all of their viewers instantaneously with a video that captures their message and what they’re selling. Visual mediums are becoming more developed and more important than ever before.
With the success of Virtual Reality headsets like the Oculus Rift and augmented reality apps like Pokémon GO, changing what your clients see is on the brink of changing the world. From video games and accessibility, virtual reality can put your clients in a different space than the one they’re sitting in. Realtors can take advantage of virtual home tours, travel agencies can give prospective clients a sneak peak at where their agency can take them. Smart phones have access to any of these advantages, and every company should give it a try.
Adding Humor to Your Marketing
Humor is a tactic that many companies fail to see the importance of. Many people on the internet spend their time looking at funny pictures, memes of the current events in the world. By connecting to the younger, inbound clients through humor, you’ll get them talking to each other about your business and get some traffic coming your way.
Trends are always changing. If you keep updated on them, you’ll always be on target for the incoming group of clients. And you’ll find that your business will continue to grow more and more and be an even greater success in 2020.