A landing page is a page on a website that is specifically designed to convert visitors into leads. A landing page is different from other pages on your website, because it is not just informational, like many other web pages. First, your landing page must have a clear call to action, and a contact form to gather information from consumers. Next, make sure your landing page does not have any distractions such as navigation menus. Landing pages are usually based on an offer from an ad that links to that specific landing page.
Websites, Landing Pages and First Impressions
First impressions are important, both in person as well as online. Did you know that you have about 10 seconds to impress someone when they land on your webpage? Let’s consider what consumers will factor in when they click to your landing page: 1) ease of use, 2) pleasing to the eye, 3) wow factor. So what can you do to make a good first impression?
Let’s tackle aesthetics first. Bright colors, in the moment, might seem like a good idea at first, but hold back. Too many vibrant colors can be off putting when someone lands on your page. However, that doesn’t mean you should go the complete opposite way. Instead, try to find a color palette that matches your company’s look.
Next, we should look into the ease of use of your landing page. Many people will turn away from the if it is far too unwieldy. Links that distract them to other pages on your site will confuse them regarding the original offer about the service or product you are selling. Keep it simple, with one single objective. This is the offer – Here is how you get it.
Finally, the wow factor. This is admittedly the trickiest when it comes to that first impression. Everyone has to find their own way to stand out in an ever growing market of online business and shops. Find the things that make you and your business unique and translate them into your website by adding your own personal flair.
Doing all of these will make your business stand out in ways that you wouldn’t believe. Most people make a decision to stay on a website within fifteen seconds, so use your time wisely. The world of the internet is always growing, and more and more businesses are taking tho the to start their journey. Make sure yours starts off on the right foot.