CTA (Call to action) is a marketing term that is used quite a bit in the advertising world. It refers to an “instruction” created to prompt a consumer’s response– such as clicking to a website, filling out a form, texting, or calling. We’ve all seen them before in digital marketing, emails, websites, blogs and even in print advertising. CTAs can be used in video marketing as also, with visual and or audio propositions.
A well placed “Shop Now” or “Learn More” button is a typical example of a CTA that you’ve probably seen on many retailers’ websites.
Remember that the words used on your CTA are there to entice the consumer to action, and the visual design is what a big part of what captures their attention. In digital marketing, simple online button links are often used as call to actions, and sometimes that is the most appropriate form of communication. When using a button link (as shown below) a bright color with contrasting text will appeal to the eye, and someone will probably be more likely to click on it. Button links should be easy to understand and get right to–the–point. Read More, Contact Me, Sign Up Here are typical, and the consumer is familiar with those button links. If a button graphic isn’t an option, I would recommend creating text link call–to–actions at the very least – like this Learn More.
Offer Ads as Call–to–Actions
Monthly weekly, and seasonal offers are often used as CTAs for companies that sell products and services. For example, a popular department store may have a Back to School or Black Friday Sale. The offer will say something like Save 25% online Click Here Now with an attractive graphic that captures the eye.
A Necessary Marketing Strategy
Whatever your business does, a good CTA is necessary to get your potential customer to move to the next level of the purchasing funnel. Good design is a crucial part of your CTA. TriEnna Marketing specializes in creating great graphics for Call–to–Actions for digital and print advertising.
Here are some examples!