We live in a digital age. Where you would see people on busses and trains reading newspapers before, people now scroll through the news and catch up with friends all on their phones. We get everything on our phones, from socializing to food delivery to shopping. So, in an ever-changing digital world, digital marketing is now a necessity.
Emails might seem like a no-brainer. You need an email address for everything nowadays. So, when you sign up for a website, you’re usually subscribed to their email blasts. There are several ways that emails can reach out to clients and customers. Using emails, you can deliver news for many different events through them.
Blast to your customer base
While we know that email is helpful, there’s much to be said about how much you should send out a blast to your customer base. According to Campaign Monitor, the most common email blast frequency is weekly. It increases traffic to your website and doesn’t overwhelm your customers.
Another tidbit to keep in mind is personalization. If you have a birthdate question on your account sign up, send them a birthday message. Keep an eye on holidays. Make your emails sound personal, like you’re wishing your friend a Happy Fourth of July. If you have an option, let your customers customize how often they recieve emails. This will give them some control over their interaction, and might lead them back to you than a competitor filling their inbox.
Personalization to Strategic
There are some simple ways of reaching customers with an email. You have a wealth of options to make your emails stand out, from personalization to strategic email blasts. If your customer hasn’t come to your site in a while, an email at the right time might be their ticket back to your business.