I’m sure you’ve come across a blog online at some point- whether you realized it was a blog or not. You may have even stumbled upon one when searching “dessert recipes”. Or maybe you were searching for some small business marketing information and landed on a digital marketing strategy blog. Actually if you’re reading this article now, you’re on our blog!
Do You Have A Business Blog?
If your company doesn’t have a business blog, you’re definitely missing out. Did you know that business blogs are considered to be a trusted source for accurate online information? Even by posting extremely basic blogs on a regular basis, you can develop good online presence, prove yourself as an expert in your industry, and attract more quality leads to your website.
What Exactly Is A Business Blog?
Simply speaking, a blog is a section of your business’s website – but, unlike the rest of your site, it needs to be updated frequently by adding new posts. The name “blog “ comes from the term weblog- which refers to logging information on the web. It was later shortened to simply “blog”.
There is a difference between personal lifestyle blogs and professional business blogs. A lifestyle blog is an online story of the author’s personal interests, activities, or opinions. It typically covers the hobbies or talents of the writer. A business blog is information that businesses use to discuss topics concerning their industry and expertise. It answers consumers’ questions, helps your business come across as real expert in the industry, and is great for SEO when done properly.
What A Business Blog Can Do For You
- You can provide valuable information about industry topics and become an expert in the community
- It helps your website rank higher on search engines
- You can cultivate an online community that engages with an audience
- It attracts visitors to your website, and and you can then turn those visitors into qualified leads
What Elements Should Be On Your Blog?
- Excellent Content
- Engaging Photos
- Links within your website and to outside reputable sites
- Call To Action
Once your blog is created, it’s important to post it to all of your social media – linking back to the the blog on your website. You should also include your blogs within your email marketing.
Do you want to start a business blog, but don’t have time to create your own? We can help!