Creating a digital marketing plan can seem like a daunting experience. For many small business owners, it’s like taking a dive into the unknown – especially if you are unfamiliar with online marketing platforms.
That’s where TriEnna Marketing comes in. We specialize in helping small business owners develop their unique digital marketing strategy; and in most cases it’s actually cheaper and quicker than you might think.
Your Digital Marketing Budget
Believe it or not, there is plenty you can do in the area of digital marketing without spending a dime. However, when it comes to reaching new audiences, a little budget can go a long way. We can help you in all channels- from making the most of search engines to buying online ads. Investing in the digital marketing that’s right for you and the growth of your business is our top priority. Maybe a strong social media presence, or email marketing is your best opportunity. Let’s talk about it to find out.
Setting Up Your Digital Marketing Strategy
Starting your digital marketing strategy is basically deciding what to do, how to do it, what you expect to happen, and how you can measure your success.
What Do You Want To Accomplish?
Do you want to create more buzz about your brand, and get your products and services better known?
Do you want to reach new customers who have never worked with you or bought from you before?
Growth from current customers?
Do you want people who’ve already worked with you /bought from you before to buy more often, buy a different kind of product or service?
Let’s talk about all of this at our fee marketing consultation meeting. Your goals will determine how we proceed with your overall strategy.
If it’s possible, we will try to set a specific goal with metrics and a time limit attached. This may include:
- X Number of leads / referrals from a piece of downloaded content in one month
- % of current customers buying a secondary product within the year
- % Follower growth on social media within 2 weeks
Set a Measurable Goal
Start by picking one goal to concentrate on. Really understanding your goal is the first step to reaching it.
Know Your Audience
With out knowing who your audience is (the people that you want to reach – who are interested in your products and services) you will probably waste a lot of time and money trying to reach an audience that is too broad. You must understand them in order to deliver a relevant message to them.
The best way to be sure that you don’t create a watered down ‘general’ campaign is to make your own client personas – finctionalised, general descriptions of your key customer groups. We can help you with this too. There is a specific process that we will go through with you at your marketing consultation to discover who your ideal client personas are.
Understand Your Brand – Know Who You Are
Your brand is the reason why your customers choose you over your competition. Think about it as your company’s personality when marketing yourself. It’s definitely something that’s worth clearly defining.
Keep An Eye On Your Competition
It’s important to know who you’re up against. You can learn vicariously from their victories and their mistakes. Know who they are, and watch what they do. Also, remember that your competitors aren’t just those who offer the same products or services as you. Think about your competition in a couple of ways:
- Direct competition – those who offer the same products or services as you do
- Indirect competition – companies that may offer different products but compete for the same online space as you
Measure Your Results
Know how to track your progress so you can adjust your plan if needed. There are many different ways you can measure (metrics) – but a determination of what a ‘good’ score is (KPI), will depend entirely on you.